What is a VOW?
A VOW is a broker website that allows consumers to access ALL of the non-confidential information in the MLS after registering with a REALTORŪ. Virtual Office Websites are different from the websites that brokers offer to consumers today. There are two significant differences - many more data fields and a registration requirement of your name and a valid e-mail address (registration information is kept strictly confidential and never sold to 3rd parties - guaranteed no spamming).
Having a VOW represents an enormous opportunity for Brokers and agents to differentiate themselves from other websites by providing homebuyers with the best website listing content available to their members or registered users. To have success in marketing homes to today's homebuyer Brokers and Agents must acknowledge consumer demand for property information online. Regular REALTOR® websites fall short of displaying all of the information available in the MLS. With a VOW (Virtual Office Website), brokers may now obtain a data feed from their MLS that contains ALL NON-CONFIDENTIAL INFORMATION AVAILABLE.
Here is the clear difference:
Regular Real Estate Websites:
- Offer users very limited property data fields requiring them to have to contact the agent for more indepth information needed that is very important to them as they look to purchase a home.
VOW Real Estate Websites:
- Offer homebuyers access to their local MLS through their real estate professional. A broker may access all nonconfidential information in the MLS and make that information available on their Virtual Office Website to their registered users. Users will be able to educate themselves with inside information as they look to purchase a home. They can view days on market, tax information, sold history and price changes among other data fields of great interest. The real estate professional providing the information can provide better information than other websites and provide it through branded communications helping the agent to nurture an automated, non-pressured, online relationship in which the user has complete control.
In genereal consumers are eager for more and more real estate information. They are not only looking for active data, but any information that will help them get a better gauge on the local real estate market and neighborhoods they are interested in. They are looking for as much accurate, comprehensive and current information available. What better way to serve their real estate needs than the complete listing database from ALL MLS member companies than having in-depth access to their local MLS, which has the greatest depth of real estate information available anywhere.
|
